Sales Guru Prepares for Talk in County Durham
by WIN Admin — published in Partner
A renowned international sales and marketing specialist who has worked with Newcastle United, Petroplus, Benenden Healthcare and Elanders amongst others is holding a free talk on how to maximise sales in Darlington next month.
Jackie Wade has provided her expertise to a host of blue chip companies around the world and will be passing on her knowledge and skills at The Hall Garth Hotel’s Brafferton Suite on Thursday, July 15.
The event, called Wasted!, will focus on the importance of ‘closing’ sales, with advice on how to create urgency in sales meetings without appearing pushy, the relevance of triggering buyer “pain and need” and the importance of maximising on every relationship during the sales process.
It will take place over the course of an afternoon and is free of charge. It has been organised by the Quaker Chapter of the BNI. Dublin-born Jackie is the MD of Winning Sales, a company committed to working with organisations to drive business forward and increase profitable sales and has 24 years of experience in that field.
“Too often, companies spend time and money on creating or doing great marketing which generates interest and inquiries but stops there – No sale,” said sales guru Jackie. “Whether networking, mailshots, websites, brochures, the ultimate output is business, either in the short or long term, otherwise the marketing spend is wasted.
“So my talk is about maximising on your sales and marketing investment and actually closing. How good are you and your team at closing sales? Do you know? Do you tend to have great meetings, nice chats and then wonder why the business isn't coming in? Where could you be going wrong?
“Quite often, we can be good at building relationships but struggle to actually turn these into commercial opportunities in a timely fashion. Often we’re nervous about being too pushy or aggressive and being perceived as too ‘salesy’. Is there a balance to be struck between rapport building and actually closing out the deal? I hope to help businesses from the region find out.”
The afternoon consists of:
2pm - 2.15pm - Registration and open networking
2.15pm - 2.30pm - Welcome and introductions, plus a word from the sponsor Hall Garth Hotel
2.30pm - 3.30pm - Guest Speaker: Wasted! by Jackie Wade from Winning Sales
3.30pm - 4pm - Questions / open networking / result of Diabetes UK raffle
4pm - Event formally closes but guests are welcome to stay and network
For more information on Wasted! or to book a place go to http://bniquakerwasted.eventbrite.com
| Starts | 14 July 2010 (2pm) |
|---|---|
| Ends | 01 July 2010 (4pm) |
| Cost | free |
| Location | Hall Garth Hotel |
| Contact Details | 01325 486666 |