Hoping jewels will raise dementia awareness
by WIN Admin — published in Press Releases
JEWELLERY business owner Aimee Caitlin Davison is hoping to use her enterprise to raise awareness of the growing number of people experiencing dementia.
The 27-year-old’s grandfather John Davison is suffering from Alzheimer’s at the age of 79, and she hopes to use the exposure gained through her Stockton company Caitlin Starr to promote fundraising events in aid of the Alzheimer’s Society.
The former Northumbria University fashion marketing student sources jewellery and fashion items from around the world and occasionally designed by Davison herself.
She said: “As a child, my grandfather taught me how to paint and draw and he lit a spark, which led me to university and my career in fashion design. Since being diagnosed with Alzheimer’s, we have seen his ability to paint some wonderful pictures completely destroyed. I hear of the same terrible stories from other families too often.
“Caitlin Starr is an exciting new company based in the North East and we have chosen to support Alzheimer’s Society with a donation from the proceeds of each sale of our jewellery, gift and fashion accessory ranges.
“Each sale will generate a donation to the charity. Alzheimer’s Society supporters can hold a party evening and retain one third of the value of each sale to pass on to Alzheimer’s Society either direct or via Caitlin Starr.”
Caitlin Starr’s website has been developed by Newcastle-based Pearsons Digital. Managing director Lilian Hughes said: “It is extremely rewarding to know that the website we have created will be used not only for commercial purposes but also to help those with dementia.”
Source:Iain Laing, The Journal