Networking can benefit your business
by WIN Admin — published in Press Releases
WITH more than 165 million registered users tweeting more than 190 million times each day, it's no wonder that Twitter is high on the agenda for a growing number of businesses.
Twitter is a major news source, making it an ideal platform for businesses to share updates, comments, opinions and lead discussions. But are North East businesses making the most of social media and reaping the rewards of online marketing?
Online marketing and social media are growing trends and increasingly, more of the businesses we work with are utilising this form of marketing.
If used well it can have a big impact – enhancing brands, networks and contacts, online presence and increasing sales. It is also a lot more cost-effective than traditional advertising and marketing methods, making it accessible for businesses of all sizes and in all sectors.
However, there are a few things to consider to ensure it works for you.
Choose the right network for your business goals. Ask yourself why you are joining a network. What do you want to get out of this activity?
Develop your user profile. Networking is all about relationships. The more people and businesses know about you, the closer that relationship.
Avoid the hard sell. Your core motivation for joining an online network may be to sell your goods or products. Try to avoid hard sales pitches on your networks as these are usually rejected.
Obey the network rules. Ensure you are aware of the etiquette in place.
Commit enough resources. When joining online networks that support your sector, think about how much time and resources you have available.
Maintain contacts. Identify the key contacts you want to maintain a relationship with as this will enable you to better budget your time and resources.
Enhance your brand. The working relationships you can build via networks is an essential component of modern branding practice.
Include online networking within your marketing mix. Online networks may have marketing at their heart, but don’t forget the other forms of promotion your business is using.
Create original, engaging content. Write relevant, engaging content each time you contribute to a network.
Source: Melanie Hill, The Journal