Women's Media in the EuroMed
by WIN Admin — published in Press Releases
The Women's Media in the Euromed project involves The Foundation for Women Entrepreneurs from Malta and four other partners, namely: IRIS Provincia di Pescara from Italy, the Moroccan Association Aini Bennai and Aini Bennai Editions and the Lebanese SAFADI Foundation. They already have experience in training (IRIS Provincia di Pescara, GRAIF, FWE and the associate Italian Development Cooperation Office – Lebanon) and in empowering women (SAFADI Foundation, Aini Bennai, GRAIF, FWE). Moreover, partner Aini Bennai and associate EUROPAITALIA are media actors who are aware of the crucial role of Media in today’s society.
The project aims to foster gender equality in the Euro-Mediterranean region through media tools. Specifically, the project wants to reduce the gender digital division in the Euromed region, support the involvement of young women employed in the media sector and encourage the exchange of good practices in the Euromed.
Following a call for applications, 20 intermediate beneficiaries (women coming from Italy, France, Malta, Lebanon and Morocco; aged less than 35 years old) will be selected and trained in audiovisual and visual production. Training will be held in two countries: the first module, theory and techniques, will be held in Marseille, France, while the second module, on-the-job training, will be held in Malta. During the training phase, students will develop audiovisual and visual products related to gender issues. These products will then be shown in a number of selected film festivals and photography exhibitions in order to increase public awareness as to the urgency of destroying gender stereotypes in society. Through the immense power of culture and media, Women's Media in the Euromed will have a great influence on the Euro-Mediterranean society. Partners believe that communication has to sensitise public opinion on the strategic role of women in society, thus this project will strengthen the role of women in communication and help foster their role in society, particularly in the Euro-Mediterranean area.
Before the training phase, two studies will be conducted on gender issues and the media in the region. The research attempts to address the need for more gender-based indicators and better analyses in the field.
The partner IRIS Provincia di Pescara has taken advantage of the fact that Pescara has a number of associates and collaborators in the region, following its hosting the 2009 Mediterranean Games, who can be contacted for sustainability and visibility purposes. Similarly, since Marseille will be the City of Culture in 2013, it can be considered as the ideal location to advertise the audiovisual and visual products from the training scheme and the project outcomes at the end of the project period.
Malta has been a cultural hub in the middle of the Mediterranean throughout its history. Thanks to an open society and several investments we now have considerable experience in creating quality audiovisual productions. Such a project continues to build the human capital on our islands, especially from a female perspective.